HOUSE OF BASIL
PRIVACY POLICY
Effective Date: 1 June 2026
House of Basil respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website, purchase our products, create an account, subscribe to our communications, or otherwise engage with our brand.
By using our website and services, you acknowledge that you have read and understood this Privacy Policy.
1. WHO WE ARE
House of Basil is a premium men’s underwear brand operating an online retail platform and related digital services.
Contact Details:
Business Name: House of Basil (Pty) Ltd
Registration Number: 2026/064184/07
Email: orders@houseofbasil.co.za
Website: www.houseofbasil.co.za
2. INFORMATION WE COLLECT
We may collect the following categories of personal information:
Information You Provide Directly
When you place an order, create an account, subscribe to our mailing list, contact us, or participate in promotions, we may collect:
* Full name
* Email address
* Telephone number
* Delivery and billing address
* Date of birth (where required)
* Account login credentials
* Customer service communications
* Product preferences and purchase history
Payment Information
Payments are processed through secure third-party payment providers.
House of Basil does not store complete credit card or banking details on its systems.
Information Collected Automatically
When you visit our website, we may automatically collect:
* IP address
* Browser type
* Device information
* Operating system
* Website usage data
* Referring websites
* Pages viewed
* Time spent on pages
* Purchase behaviour
This information helps us improve website performance and customer experience.
3. HOW WE USE YOUR INFORMATION
We use your personal information to:
* Process and fulfil orders;
* Deliver purchased products;
* Communicate order updates;
* Respond to customer service enquiries;
* Manage customer accounts;
* Improve our products and services;
* Detect and prevent fraud;
* Comply with legal obligations;
* Send marketing communications where consent has been obtained;
* Conduct analytics and business reporting.
We will only process personal information where we have a lawful basis to do so.
4. MARKETING COMMUNICATIONS
With your consent, we may send you:
* Product updates;
* New collection launches;
* Promotional offers;
* Event invitations;
* Newsletters and brand content.
You may unsubscribe from marketing communications at any time by:
* Clicking the unsubscribe link in our emails; or
* Contacting us directly.
Opting out of marketing communications will not affect transactional communications relating to orders or customer support.
5. SHARING OF PERSONAL INFORMATION
We do not sell, rent, or trade personal information to third parties.
We may share personal information with:
Service Providers
Including:
* Payment processors;
* Delivery and courier partners;
* Website hosting providers;
* Customer support platforms;
* Marketing service providers;
* Analytics providers.
These service providers are required to process information only for authorised purposes and to maintain appropriate security measures.
Legal Requirements
We may disclose personal information where required by:
* Law;
* Court order;
* Regulatory authority;
* Law enforcement agencies.
Business Transactions
If House of Basil undergoes a merger, acquisition, restructuring, or sale of assets, personal information may be transferred as part of that transaction, subject to applicable law.
6. COOKIES AND TRACKING TECHNOLOGIES
Our website may use cookies and similar technologies to:
* Improve website functionality;
* Remember customer preferences;
* Analyse website traffic;
* Measure marketing effectiveness;
* Personalise user experiences.
Users may manage cookie settings through their browser preferences.
Disabling cookies may affect certain website functionality.
7. DATA SECURITY
We take reasonable technical and organisational measures to protect personal information against:
* Loss;
* Unauthorised access;
* Misuse;
* Alteration;
* Disclosure;
* Destruction.
While we strive to protect personal information, no internet-based system can be guaranteed to be completely secure.
Customers are responsible for maintaining the confidentiality of their account credentials.
8. RETENTION OF INFORMATION
We retain personal information only for as long as necessary to:
* Fulfil the purposes outlined in this Policy;
* Comply with legal obligations;
* Resolve disputes;
* Enforce our agreements.
When personal information is no longer required, it will be securely deleted, anonymised, or destroyed.
9. YOUR RIGHTS
Subject to applicable law, you may have the right to:
* Access your personal information;
* Correct inaccurate information;
* Request deletion of personal information;
* Object to certain processing activities;
* Withdraw consent where processing is based on consent;
* Request restrictions on processing;
* Lodge a complaint with a relevant regulatory authority.
Requests may be submitted using the contact details below.
10. CHILDREN’S PRIVACY
House of Basil products and services are intended for adults.
We do not knowingly collect personal information from children under the age of 18 without appropriate consent.
If we become aware that personal information has been collected from a child without lawful consent, we will take steps to delete such information.
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11. INTERNATIONAL TRANSFERS
Some service providers may store or process information outside South Africa.
Where personal information is transferred internationally, House of Basil will take reasonable steps to ensure that adequate safeguards are in place and that such transfers comply with applicable data protection laws.
12. THIRD-PARTY LINKS
Our website may contain links to third-party websites, social media platforms, or services.
House of Basil is not responsible for the privacy practices or content of third-party websites.
Users are encouraged to review the privacy policies of any third-party services they access.
13. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time.
Any changes will be published on our website with an updated effective date.
Continued use of our website after changes have been published constitutes acceptance of the revised Privacy Policy.
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14. CONTACT US
If you have any questions regarding this Privacy Policy or how your personal information is processed, please contact:
House of Basil
Email: support@houseofbasil.co.za
Website: houseofbasil.co.za
15. COMPLAINTS
If you believe that your personal information has been processed unlawfully, you may contact us first so that we can attempt to resolve the issue.
You also have the right to lodge a complaint with the Information Regulator (South Africa).
Information Regulator (South Africa)
Website: https://www.justice.gov.za/inforeg/
Email: complaints.IR@justice.gov.za